You will prepare a written business plan for a case on International Business Machine (IBM) Corporation. The objective of this assignment is to demonstrate the comprehensive knowledge and skills gained throughout the pursuit of your business graduate degree in a business plan analyzing the many strategic planning aspects of a firm.
You are to prepare a 3-year strategic business plan:
Read the case for highlights of the company and its initiatives.
Conduct research on the company through its website, annual statements, Yahoo Finance, Hoovers, etc.
Conduct research on scholarly peer-reviewed articles to support the analysis of your internal and external assessments along with your proposed strategy formulation.
Utilize the Strategic Management Case Analysis Template to assist with your analysis.
Prepare your APA-formatted research paper according to the requirements and guidelines detailed in the course.
Your paper will automatically be evaluated through Turnitin, a service that checks your work for improper citation or potential plagiarism by comparing it against a database of web pages, student papers, and articles from academic books and publications. Ensure that your work is entirely your own and that you have not plagiarized any material. The Research Paper contributes 30% toward your final grade.
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